Smart Stories. Real Results.

SERVICES

Services

Those who tell the stories rule the world. We’re here to help you make an impact and exceed your goals. Same storytelling principles. AI-powered execution.

Product marketing &GTM Strategy

You've built something great. We create go-to-market strategies, messaging frameworks, and product launch plans to turn complex capabilities into clear, compelling stories for customers, partners, and sales teams. If your product deserves a bigger market moment, we'll help you achieve it.This involves using AI-driven insights and competitive intelligence to enhance your strategy effectively.

Execution

We'll train you and your team on how to bring your brand story to life — and how to use AI tools to do it better and faster. From social media and content strategy to AI-assisted workflows, we give your team the skills to create, publish, and iterate with confidence.

Content

We create social content, press releases, videos, web assets, and marketing materials. Using AI, we ensure faster turnaround, smarter optimization, and content optimized for traditional and AI-driven search engines.

Sales & Partner Enablement

Your sales team and partners can only sell what they understand. We create tools like battlecards, playbooks, pitch decks, and partner toolkits to help them confidently answer "why you?" at every stage. Effective enablement is good storytelling with a closing.

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The sweetest, most-overlooked social media relationship: the one you have with your employees

Your employees are your biggest brand ambassadors. They are the pulse of your organization.

So why aren't you including them in your social media plans?

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Don't drink and tweet: On being more conscious about social media posts

“I’m really upset by these trucker protests in Ottawa and I badly want to say something on social media,” said a friend of mine who works in communications.

Don’t, I advised. Talk about it with me, with friends and family, but don’t ‘go social’ about it.

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5 winning Ozark storytelling elements you should use in your content

Confession: I crush every season of Ozark like a bag of Doritos. This tale of a seemingly-average Chicago family of four laundering money for Mexico’s biggest drug cartels isn’t great only because of the fantastic acting.

Ozark’s writers have tapped into five key storytelling elements that make content great. Keep these in mind and your content will captivate your audience too.

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REVIEWS

A few words from our amazing and trusting customers

About

Melanie Coulson

Storyteller in Chief

Mel has been telling stories since she was about three years old. After 16 years as an award-winning journalist, she moved into creating content with a purpose. For her, the audience is everything. Good content drives connection, and whether it's B2B or B2C, Mel believes stories should be H2H (heart to heart). She has led content teams in marketing and corporate communications, telling stories to drive engagement and acquisition with a variety of audiences on multiple channels (blogs, social media, video, podcasts, live events, chats). Strategy is key to creating a successful framework - but without solid execution, you've built a stunning mansion in the forest without a driveway to get to it. Mel lives for the sweet moment of executing and implementing a strategy successfully. She believes passionately in brands owning their stories and wooing their audiences.

D'Arcy Coulson

Chief Marketing Advisor

D'Arcy has been figuring out how technology works — and how to explain it to everyone else — for over 20 years.After building his career across some of Canada's biggest brands (Bell, CBC, Huawei, Canopy Growth, Ross Video), he landed where he was always headed: helping B2B tech companies turn complicated products into clear, compelling stories that drive real growth.

His sweet spot is the space where strategy meets execution — where a sharp value proposition becomes a campaign, a product launch becomes a market moment, and a channel partner becomes a genuine extension of your sales team.

He's equally comfortable in the boardroom and in the weeds, which is rare, and useful. D'Arcy believes most tech companies are sitting on a better story than they're telling. He loves proving it. If you read this far, Melanie & I are indeed partners in life and sometimes really amazing work projects.